What is call tracking?
"Half the money I spend on advertising is wasted... the trouble is I don't know which half!"
In the 1930's when this quote was first coined, it was valid. But these days there is a great tool that allows us to get a good handle on how our advertising is performing.....call tracking numbers.
Call tracking is a simple service that allows you to track and monitor how many calls you receive from each individual advert or piece of marketing you do.
How does call tracking work?
It's really simple. It can be set up in three easy steps and it only takes minutes:
1. Choose a set of new telephone numbers.
2. Point the new numbers at your existing phone number using our online dashboard. Don't worry, nothing changes on your existing phone lines, you'll still receive calls from your existing customers on your normal business number.
3. Now you give every advert, every bit of marketing, a unique telephone number. For example, one number for your business cards, one for your website, one for an advert in the local newspaper, one in Yellow Pages and so on.....
And you're done. Everything else stays the same. You continue to receive calls on your existing phone as normal and you answer it in the same way.
But now there's one important difference. You can log into our online dashboard at any time and instantly see how many calls you've received on any of your tracking numbers.
If you've just spent several hundreds of pounds on an advert in your local newspaper, doesn't it make sense to find out how many leads that advert has generated? This information is priceless!