The UK's Most Loved Telecom Company

Hello and welcome to Invoco Telecom

Whether you’re interested in using Call Tracking to improve the ROI on your marketing or you’d like to learn how Hosted Telephony can reduce your costs whilst at the same helping your business to work smarter then you’ve come to the right place!

What is call tracking?

“Half the money I spend on advertising is wasted… the trouble is I don’t know which half!”

In the 1930’s when this quote was first coined, it was valid. But these days there is a great tool that allows us to get a good handle on how our advertising is performing… tracking numbers.

Call tracking is a simple service that allows you to track and monitor how many calls you receive from each individual advert or piece of marketing you do.


How does call tracking work?

It’s really simple. It can be set up in three easy steps and only takes minutes:

1. Choose a set of new telephone numbers.

2. Point the new numbers at your existing phone number using our online dashboard. Don't worry, nothing changes on your existing phone lines, you'll still receive calls from your existing customers on your normal business number.

3. Now you give every advert, every bit of marketing, a unique telephone number. For example, one number for your business cards, one for your website, one for an advert in the new local newspaper, one in Yellow Pages and so on.....

And you're done. Everything else stays the same. You continue to receive calls on your existing phone as normal and you answer it in the same way.

But now there’s one important difference. You can log into our online dashboard at any time and instantly see how many calls you’ve received on any of your tracking numbers. If you’ve just spent several hundreds of pounds on an advert in your local newspaper, doesn’t it make sense to find out how many leads that advert has generated? This information is priceless!
What about visitor level call tracking to your website? Yep, we can do that too. Just add a bit of code to your website and you’ll be able to see how people came to your website and track phone call conversions in Google. Essential for optimising your PPC campaigns.

How can call tracking numbers help your business?

  • Identify what advertising is working for your business.
  • Stop wasting money on ineffective advertising.
  • Get smart with your marketing and use tracking numbers for split testing and to finely hone your marketing messages.
  • Identify the best media for your marketing.
  • Attract more business by advertising in different areas using a local number for that area.
  • Control how and where incoming calls are handled to suit you.
  • Use the detailed call analytics to see how many calls are received on each number and how effectively your call handling team are performing.


Having great data is brilliant but it doesn’t stop there. Here at Invoco, we’re big fans of working smarter not harder so wouldn’t it be great if you could actually DO more with your calls as well?
Like what?
  • Well, how about automatically creating a contact record in Infusionsoft with the correct lead source, uploading the call recording into the contact’s Filebox and then entering the contact into a new campaign?
  • Or how about adding your call data to Google Sheets in real time?
  • Or ensuring that missed calls are responded to quickly by creating a call back task in Trello, Zoho CRM, Freshdesk, etc., for your team?

Invoco offers a world of integration options so that the simple process of making and receiving calls can make your business processes more efficient, help your business save money and improve the overall customer experience.


Next Steps?

We have an amazing offer for all attendees of the B2B Marketing Expo! We're offering a FREE 3 MONTH TRIAL on all of our products.

To take advantage of the offer, you can do one of TWO things:

  • Call one of the team RIGHT NOW on 01527 306 205 to see how we can help you. And yes, we're tracking this number 😉
  • Simply enter your details in the adjacent box and we'll call you back.

Unsure about how Virtual Numbers can work for your business or need advice on the best numbers to choose and how to set them up?

Request a call back from one of our friendly sales team!

Question? Call Us.

We’re here to help.

Call us and speak to a specialist.

01527 306 000

“If you are not already using call tracking numbers, you really should be.”

I had heard call tracking mentioned before the convention and have always been hugely frustrated by advertising without knowing whether I was getting a decent ROI, so I took the opportunity at the convention to visit Invoco’s stand and sign up for their offer. Within 2 months I had purchased extra numbers and can’t believe I didn’t do this sooner. Not only has it helped me gauge my ROI on various advertising streams but even the ROI of members of my team responsible for running those streams! The Invoco site is incredibly straightforward to use and gives you all the information you need to measure the effectiveness of your adverts. If you are not already using call tracking numbers, you really should be.”

Luke Norbury Home Instead Senior Care 28th November 2013

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