Half my advertising works and half doesn’t, but I just don’t know which is which!

It used to be a well worn saying: ‘Half my advertising works and half doesn’t, but I just don’t know which is which’ and in 1933 when this quote was first used, it was valid.

But times have moved on and it is now a phrase that can only be used by lazy, ignorant business owners. For the rest of us, we can get a pretty good handle on most, if not all, of our advertising with a little tool called Tracking Numbers…

Nigel Botterill 7th February 2021

Posted on: 7th February 2021