What is call tracking?
"Half the money I spend on advertising is wasted... the trouble is I don't know which half!"
In the 1930's when this quote was first coined, it was valid. But these days there is a great tool that allows us to get a good handle on how our advertising is performing... call tracking.
Call tracking is a simple service that allows you to track and monitor how many calls you receive from each individual advert or piece of marketing you do.
A phone call is much more valuable than a click
We know all leads aren't created equal, right? Marketing automation may be all the rage and you may have highly sophisticated marketing campaigns designed to move prospects through the sales funnel but none of these campaigns is going to be as efficient as a person handling a customer enquiry on the phone - listening to their requirements, developing rapport, handling their objections and closing the sale.
of all mobile advertising leads to a phone call as well of 61% of all mobile searches according to Google
of people complete their purchase activity offline following their search activity and conversion rates are much higher
of people would prefer to get help from a real person before making certain online purchases
of people say there have been times when they have questions which cannot be answered by the web site
of people say there have been times when they have needed help but have not been able to get hold of a real person
of those people that couldn't get help from a real person say it affected their decision not to purchase the product
So why would you leave it to chance where your phone leads come from?
Wouldn't you want more of them?
This is where CALL TRACKING comes in.