The UK's Most Loved Telecom Company

What is call tracking?

"Half the money I spend on advertising is wasted... the trouble is I don't know which half!"

In the 1930's when this quote was first coined, it was valid. But these days there is a great tool that allows us to get a good handle on how our advertising is performing... call tracking.

Call tracking is a simple service that allows you to track and monitor how many calls you receive from each individual advert or piece of marketing you do.

A phone call is much more valuable than a click

We know all leads aren't created equal, right? Marketing automation may be all the rage and you may have highly sophisticated marketing campaigns designed to move prospects through the sales funnel but none of these campaigns is going to be as efficient as a person handling a customer enquiry on the phone - listening to their requirements, developing rapport, handling their objections and closing the sale.

  • 52 percent

    of all mobile advertising leads to a phone call as well of 61% of all mobile searches according to Google

  • 63 percent

    of people complete their purchase activity offline following their search activity and conversion rates are much higher

  • 77 percent

    of people would prefer to get help from a real person before making certain online purchases

  • 57 percent

    of people say there have been times when they have questions which cannot be answered by the web site

  • 82 percent

    of people say there have been times when they have needed help but have not been able to get hold of a real person

  • 52 percent

    of those people that couldn't get help from a real person say it affected their decision not to purchase the product

So why would you leave it to chance where your phone leads come from?
Wouldn't you want more of them?

This is where CALL TRACKING comes in.

How can call tracking numbers help your business?

  • Identify what advertising is working for your business.
  • Stop wasting money on ineffective adverts.
  • Get smart with your marketing and use tracking numbers for split testing and to finely hone your marketing messages.
  • Identify the best media for your marketing.
  • Project a more professional image by advertising a landline number instead of a mobile.
  • Attract more business by advertising in different areas using a local number for that area.
  • Control how and where incoming calls are handled to suit you.
  • Use the detailed call analytics to see how many calls are received on each number and how effectively your call handling team are performing.
Home Instead Senior Care

“If you are not already using call tracking numbers, you really should be.”

I had heard call tracking mentioned before the convention and have always been hugely frustrated by advertising without knowing whether I was getting a decent ROI, so I took the opportunity at the convention to visit Invoco’s stand and sign up for their offer. Within 2 months I had purchased extra numbers and can’t believe I didn’t do this sooner. Not only has it helped me gauge my ROI on various advertising streams but even the ROI of members of my team responsible for running those streams! The Invoco site is incredibly straightforward to use and gives you all the information you need to measure the effectiveness of your adverts. If you are not already using call tracking numbers, you really should be.”

Luke Norbury Home Instead Senior Care 28th November 2013

Lee Guest

“Invoco’s website is so easy to use and I am no technical expert!”

I currently use Invoco for call tracking numbers so I can see when people actually ring the numbers on my adverts, website etc. I can now measure which marketing campaigns are generating my sales leads and therefore which campaigns are working and which aren’t. Invoco’s website is so easy to use and I am no technical expert! Analysing the call data is straightforward too. Costs are really competitive, and the guys from Invoco are really nice and hugely helpful!

Lee Guest Guest Independent Mortgages 13th December 2017

How does call tracking work?

Adding a call tracking number to your advertising
A customer calls you using your tracking number
You won't notice a difference, and will just answer normally.
Our call statistics will show you exacly what advertising methods are working for your business
Your call data can be sent to CRM and marketing automation applications.

“If you are not using Invoco to track your business calls…why?”

If you are not using Invoco to track your business calls…why? They are unbelievably good value, offer a professional level of service and are nice people to do business with. So give ’em a call and get your business tracking its marketing.

Stuart Morrison Mister Metric 22nd June 2017

How much do they cost? [1]

Set Up Fee


Monthly Fee [2]


Divert to Landline


Divert to Mobile


Divert to VoIP [3]


[1] All pricing is exclusive of VAT.   [2] Per number.   [3] Includes calls diverted to PBX.

How can I set up call tracking?

Getting call tracking set up is easy. It just takes 3 simple steps...

You have over half a million numbers to choose from!

1. Choose your numbers

This might be the longest part as we have over half a million to choose from!

Setting up your acount with Invoco is easy.

2. Set up your account

Enter your name, email and other details...easy right?!

Adding your target number

3. Add your target number

Enter the number where you want to receive your calls. No extra equipment required.

Ready to get started?

Sherpa Marketing

“An excellent service made easier with a great online portal and clear and concise pricing. “

Since signing up with Invoco we have enjoyed better tracking of our campaigns, be able to move all our calls to be answered by a VA and have a couple of numbers that are actually earning us money – an excellent service made easier with a great online portal and clear and concise pricing. The service is a must for any business with multiple sources of new business or, like us, multiple campaigns for a growing client base – thank you Invoco!

Tom Perry Sherpa Marketing 16th August 2016

100% No Risk Guarantee

No minimum contracts. No tie in.

We don’t tie you in to long term contracts. If for whatever reason you are not happy, you are completely free to cancel at any time.

What do you get?

Standard Features

Our online management portal

Online Management Portal

Manage your numbers and account online 24/7. Get access to real-time reporting, add new numbers and set up integrations.

Call statistics make it clear what marketing is working for you.

Call Statistics

Check out your calls in real time, how many calls you’re receiving on your numbers, when your busy times are, how many calls are being missed, etc.

Your results will be emailed to you.

Email Reports

Get detailed reports delivered straight to your inbox showing all of your calling activity.

You can customise your voicemail


Send calls to the system voicemail when you don’t want to receive calls. Customise the greeting yourself or ask one of the team to get one professionally recorded for you.

Get your voicemails emailed directly to you.

Voicemail to Email

Get your voicemails emailed directly to your inbox so you can listen to your voicemails and respond to missed calls even when you’re not in the office.

You can send your calls to an answering service or to voicemail when you're out of business hours.

Time of Day Routing

Need to route your calls to a different place at specified times, e.g., send calls to an out-of-hours call answering service when the office is closed?

Integrating with your CRM or using some automation can save your business time!

Basic Integrations

Become a productivity ninja and link your Invoco account to a range of third party applications such Dropbox, Google Drive, etc.
Check out our basic integrations.

Block unwanted calls

Call Blocking

Fed up of being constantly interrupted by unwanted nuisance callers? Just block them with a click of a button and never hear from them again!

Redirect calls to your Invoco VoIP phone

Redirect to VoIP

Need to receive your calls on an Invoco VoIP device instead of a normal landline or a mobile phone? No problem.

Click straight into a calls contact with desktop notifications

Desktop Notifications

Get real-time notifications on your computer for incoming calls and link straight into their contact record in your CRM at a click of a mouse.


Optional Features

Call whispers will announce which number is calling.

Call Whisper

Do you need to know if your inbound calls are coming from your virtual number as opposed to someone ringing your number directly? Call Whisper will announce which number is calling when you answer the phone.
£1 per number/month

Use call recording for training or compliance purposes.

Call Recording

Need to get your calls recorded for training or compliance purposes? Get all of your incoming calls recorded by adding the call recording feature. Taking payment details over the phone? Pause and resume call recording mid-call to ensure you’re not storing that information inadvertently.
£10 per month plus 1.5p/min surcharge

Call whispers will announce which number is calling.

Premium Integrations

Become a productivity ninja and link your numbers to a huge range of third party apps such as Salesforce, Hubspot, Infusionsoft and Zapier. Need to get your call data into your CRM or maybe trigger some automation after receiving a call?
£5 per month for access to all integrations
Check out our premium integrations

No matter how complicated, our advanced call management can help you sort it all out.

Advanced Call Management

Do you have complex call routing requirements such as needing to forward to multiple numbers simultaneously, overflowing calls to a call answering service or sending calls to different destinations based on the time of day? Talk to one of our call routing specialists.

Frequently asked questions

Still unsure about how Virtual Numbers can work for your business or need advice on the best numbers to choose and how to set them up?

Request a call back from one of our friendly sales team!


Question? Call Us.

We're here to help.

Call us and speak to an
Inbound Call Marketing Specialist.

01527 306 000

Lemon Chase

“It’s a fantastic service – and at last, I know which bit of my marketing actually works.”

Invoco’s weekly report remains the sexiest message I get all week: and lets me know what makes my phone ring! And some weeks- it’s surprising… It’s a fantastic service – and at last, I know which bit of my marketing actually works.

Mark Chase Lemon Chase 4th February 2017

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