Call Tracking Numbers
"If you can't read the scoreboard, you don't know the score.
If you don't know the score, you can't tell the winners from the losers." - Warren Buffet
What is call tracking?
"Half the money I spend on advertising is wasted... the trouble is I don't know which half!"
A phone call is much more valuable than a click
of all mobile advertising leads to a phone call as well of 61% of all mobile searches according to Google
of people complete their purchase activity offline following their search activity and conversion rates are much higher
of people would prefer to get help from a real person before making certain online purchases
of people say there have been times when they have questions which cannot be answered by the web site
of people say there have been times when they have needed help but have not been able to get hold of a real person
of those people that couldn't get help from a real person say it affected their decision not to purchase the product
So why would you leave it to chance where your phone leads come from?
Wouldn’t you want more of them?
This is where CALL TRACKING comes in.
How can call tracking numbers help your business?
- Identify what advertising is working for your business.
- Stop wasting money on ineffective adverts.
- Get smart with your marketing and use tracking numbers for split testing and to finely hone your marketing messages.
- Identify the best media for your marketing.
- Project a more professional image by advertising a landline number instead of a mobile.
- Attract more business by advertising in different areas using a local number for that area.
- Control how and where incoming calls are handled to suit you.
- Use the detailed call analytics to see how many calls are received on each number and how effectively your call handling team are performing.
“If you are not already using call tracking numbers, you really should be.” I had heard call tracking mentioned before the convention and have always been hugely frustrated by advertising without knowing whether I was getting a decent ROI, so I took the opportunity at the convention to visit Invoco’s stand and sign up for their offer. Within 2 months I had purchased extra numbers and can’t believe I didn’t do this sooner. Not only has it helped me gauge my ROI on various advertising streams but even the ROI of members of my team responsible for running those streams! The Invoco site is incredibly straightforward to use and gives you all the information you need to measure the effectiveness of your adverts. If you are not already using call tracking numbers, you really should be.”
Luke Norbury
Home Instead Senior Care
28th November 2013
“Invoco’s website is so easy to use and I am no technical expert!” I currently use Invoco for call tracking numbers so I can see when people actually ring the numbers on my adverts, website etc. I can now measure which marketing campaigns are generating my sales leads and therefore which campaigns are working and which aren’t. Invoco’s website is so easy to use and I am no technical expert! Analysing the call data is straightforward too. Costs are really competitive, and the guys from Invoco are really nice and hugely helpful!
Lee Guest
Guest Independent Mortgages
13th December 2017
How does call tracking work?
If you are not using Invoco to track your business calls…why? They are unbelievably good value, offer a professional level of service and are nice people to do business with. So give ’em a call and get your business tracking its marketing.
Stuart Morrison
Mister Metric
22nd June 2017
How much does it cost? [1]
Set Up Fee
FREE
Monthly Fee [2]
£1.10
Divert to Landline
1.5p/min
Divert to Mobile
5.5p/min
Divert to VoIP [3]
FREE
[1] All pricing is exclusive of VAT. [2] Per number. [3] Includes calls diverted to PBX.
How can I set up call tracking?
Getting call tracking set up is easy. It just takes 3 simple steps...
1. Choose your numbers
This might be the longest part as we have over half a million to choose from!
2. Set up your account
Enter your name, email and other details…easy right?!
3. Add your target number
Enter the number where you want to receive your calls. No extra equipment required.
Ready to get started?
“An excellent service made easier with a great online portal and clear and concise pricing. “ Since signing up with Invoco we have enjoyed better tracking of our campaigns, be able to move all our calls to be answered by a VA and have a couple of numbers that are actually earning us money – an excellent service made easier with a great online portal and clear and concise pricing. The service is a must for any business with multiple sources of new business or, like us, multiple campaigns for a growing client base – thank you Invoco!
Tom Perry
Sherpa Marketing
16th August 2016
100% No Risk Guarantee
No minimum contracts. No tie in.
We don’t tie you in to long term contracts. If for whatever reason you are not happy, you are completely free to cancel at any time.
What do you get?
Standard Features
Online Management Portal
Manage your numbers and account online 24/7. Get access to real-time reporting, add new numbers and set up integrations.
Call Statistics
Check out your calls in real time, how many calls you’re receiving on your numbers, when your busy times are, how many calls are being missed, etc.
Email Reports
Get detailed reports delivered straight to your inbox showing all of your calling activity.
Voicemail
Send calls to the system voicemail when you don’t want to receive calls. Customise the greeting yourself or ask one of the team to get one professionally recorded for you.
Voicemail to Email
Get your voicemails emailed directly to your inbox so you can listen to your voicemails and respond to missed calls even when you’re not in the office.
Time of Day Routing
Need to route your calls to a different place at specified times, e.g., send calls to an out-of-hours call answering service when the office is closed?
Basic Integrations
Become a productivity ninja and link your Invoco account to a range of third party applications such Dropbox, Google Drive, etc.
Check out our basic integrations
Call Blocking
Fed up of being constantly interrupted by unwanted nuisance callers? Just block them with a click of a button and never hear from them again!
Redirect to VoIP
Need to receive your calls on an Invoco VoIP device instead of a normal landline or a mobile phone? No problem.
Desktop Notifications
Get real-time notifications on your computer for incoming calls and link straight into their contact record in your CRM at a click of a mouse.
Optional Features
Call Whisper
Do you need to know if your inbound calls are coming from your virtual number as opposed to someone ringing your number directly? Call Whisper will announce which number is calling when you answer the phone.
£1 per number/month*
Call Recording & Invergence AI
Need to get your calls recorded for training or compliance purposes? Get all of your incoming calls recorded by adding the call recording feature. Taking payment details over the phone? Pause and resume call recording mid-call to ensure you’re not storing that information inadvertently.
£10 per month* plus 1.5p/min surcharge
Premium Integrations
Become a productivity ninja and link your numbers to a huge range of third party apps such as Salesforce, Hubspot, Infusionsoft and Zapier. Need to get your call data into your CRM or maybe trigger some automation after receiving a call?
£6 per month* for access to all integrations
Check out our premium integrations
Advanced Call Management
Do you have complex call routing requirements such as needing to forward to multiple numbers simultaneously, overflowing calls to a call answering service or sending calls to different destinations based on the time of day? Talk to one of our call routing specialists.
*EX VAT
Frequently asked questions
We offer Paypal and Direct Debit.
You can route your call tracking number to a mobile phone. As long as you’re on either Everything Everywhere, O2, Orange, Three, T-Mobile or Vodafone, the cost is just 5.5p per minute.
You can receive as many concurrent calls on your call tracking number as you are capable of handling. You are only limited by the number of lines available to your target number.
The virtual landline can receive only one call at a time, just like a normal landline.
Still unsure about how call tracking can work for your business or need advice on the best numbers to choose and how to set them up?
Request a call back from one of our friendly sales team!
Question? Call us.
We’re here to help.
Call us and speak to an
Inbound Call Marketing Specialist.
“It’s a fantastic service – and at last, I know which bit of my marketing actually works.”
Invoco’s weekly report remains the sexiest message I get all week: and lets me know what makes my phone ring! And some weeks- it’s surprising… It’s a fantastic service – and at last, I know which bit of my marketing actually works.
