The B2B Marketing Expo: Our experience

We exhibited at the B2B Marketing Expo at the ExCel in London a couple of weeks ago. Here we are!

Mark and Jez at the B2B Marketing Expo

This was a large expo with around 700 exhibitors. We’ve done a few trade shows over the years but this was our first big (expensive!) expo aimed specifically at the business-to-business audience. We assumed visitors would be pretty clued up about call tracking numbers already and were expecting conversations to be about specific details of our product. However, this wasn’t the case and most of our conversations involved explaining the basics. So things didn’t quite go as expected but we had some interesting conversations and picked up a few promising leads nevertheless. Would we go again? Probably not to the ExCel but I’m sure we’ll be exhibiting at another B2B Marketing Expo somewhere else soon. We’ll let you know!



Need some Virtual Numbers?

You might also like to read

It only took us about 18 months but our Zapier integration is now out of beta and we’ve been formally added to their application directory…yay! That’s spiffing Jez, but what the heck is Zapier? Zapier is one of our…
So your marketing team is doing an amazing job of bringing in leads to your business. They’ve done all the analysis. They’ve built the marketing machine. Now it’s over to your sales team to convert those leads. Whether it’s…
If you have any Virtual Numbers redirecting to voicemail, you can now listen to and download your voicemail recordings via the customer portal 🙂 Just head over to the Voicemail tab on the Settings page. You can also delete them either…